Email sequences that turn your prospects into clients, automatically.
Stay top of mind with your contacts. Let your emails do the conversion work for you.
The best sales rarely happen after the first contact. A well-built email sequence guides prospects at their own pace: it answers their questions, shares your expertise, and naturally guides them to the next step: buying a course, ordering a product, or contacting you to start a consulting engagement. With Parle, you create these sequences once and they continue working for you without any ongoing effort.
Behaviour-based automation
An email sequence triggers as soon as a tag is added to a contact's profile, whether following a purchase, a course enrolment, a booking, or a manual action. No complex configuration: you define the tag that starts the sequence, and Parle handles the rest. The right message, at the right time, for the right person.
Familiar email editor
The Parle email editor is built on the same document editor you use for your site, proposals, and course lessons. No additional learning curve. You use the same familiar interface to draft and format your emails quickly. Add text, images, buttons, and merge tags to personalize each message with data from your CRM.
Keep your prospects engaged over time
A prospect interested today might become a client in three weeks, provided you stay present. Email sequences and newsletters are among the most effective tools for nurturing this relationship: sharing useful content and updates, and reminding people of your services. You build trust gradually, and your contacts naturally move toward action.
Targeted broadcast sends
In addition to automated sequences, you can send broadcast emails to a specific segment of your list. Announce a launch, offer a promotion, or share an important update, only to contacts with the corresponding tag. A simple way to send the right message to the right people without sending irrelevant messages to everyone else.
Tags: the connecting thread between your modules and your emails
All segmentation in Parle is built on contact tags. They are what trigger your sequences, determine who receives your broadcasts, and link actions in your other modules (bookings, purchases, course enrolments) directly to your email strategy. When someone buys a product in your store or enrols in a course, a tag is automatically added to their profile. And if that tag starts a sequence, the follow-up happens without you having to intervene. Tags are at the heart of all of Parle. Mastering them means mastering your automation.
Workflow automation: the engine behind Parle
At the heart of the platform sits the CRM, included free of charge. All your contacts are centralized in one place: visitors, clients, subscribers, learners. Build custom queries to segment your list by any criteria, and add custom fields to store the information that actually matters to your business. Tags play a central role across all of Parle: they trigger email sequences, control access to content, and power all your automations. Adding a tag to a contact sets a gear in motion and lets Parle do the work for you.
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